Bang On Target

LIT DARTS: SET FOR ELECTRIFYING LAUNCH

There’s a new sheriff in Tungsten Town, and it goes by the name of LIT Darts. Or, to quote one of its proud owners, “The Future of Darts Entertainment.”

So, hang on to your hats. And if you don’t own one, go out and buy whatever suits your head because LIT Darts is about to arrive and blow it clean off. It’s a brand-new, electrifying, enthralling and every other synonym you can think of rolled into one addition to the darting landscape.

In keeping with that Wild West theme of Tungsten Town, LIT Darts hasn’t burst through the saloon doors, six-shooters blazing, looking to gun down every other organisation in sight. Quite the opposite, in fact. It isn’t trying to replace what already exists; it’s simply bringing a completely different weapon to the gunfight.

Think of it as the Billy the Kid of darts. It’s fresh. It’s loud. It’s fast. And whether you love it or loathe it, it’s impossible to accuse it of being boring.

Imagine if snooker suddenly decided enough was enough. No more players confusingly circling the table for twenty minutes, desperately searching for the perfect angle before finally, and mind-numbingly, nudging a red towards the cushion. Instead, they’re told to get on with it, play instinctively and entertain. Not send half the audience to the bar.

That’s essentially what LIT Darts is trying to achieve. The entertainment part, not the queue at the bar.

It’s taking a sport that already produces incredible drama and asking one very simple question: what happens if we turn the entertainment dial all the way up to eleven? Or even higher. So, when somebody arrives and says they’re going to shake things up, the darts community tends to react like you’ve suggested adding a trampoline to the oche.

LIT Darts is a new concept. New ideas. New faces. More entertainment. More personality. More showmanship. Think Celebrity Big Brother with tungsten. To some, it’s exactly what darts has been crying out for. To others, it’s the sporting equivalent of not having Yorkshire puddings with your Sunday roast. Sacrilegious.

Behind this exciting concept, fresher than a South Pole penguin’s ice bucket, are two people who, between them, have all the ingredients needed. And in Hangar 61, they have the perfect venue acting as the proverbial oven to bake the cake.

Let’s meet the owners.

One is Steve Brown. A former professional, Mr JDC (Junior Darts Corporation), who has forgotten more about darts than most people will ever know. And that’s not because he has a terrible memory, just a figure of speech.

The other is Calum Best, whose surname carries enough sporting weight to make a forklift sweat. Being the son of football icon George Best means comparisons have followed him his entire life, although thankfully nobody has yet asked him to nutmeg Luke Littler while walking onto a stage.

Together they’re attempting something darts has rarely seen before. They’re trying to persuade people to give EastEnders or Corrie a miss, break from the routine and spend their evening watching darts instead. Frankly, there’ll be another wedding, pub brawl or murder the following week anyway. You won’t really miss much.

LIT Darts wants lights. Music. Characters. Stories. Entertainment. And what LIT Darts wants, LIT Darts will deliver.

Some supporters are genuinely excited. Others have reacted as though somebody had added more numbers and an extra bullseye to their dartboard. The truth probably sits somewhere between both camps because, whether you love the concept or absolutely despise it, one thing is impossible to deny. It has darts fans talking. And that’s all you ever really want with any new concept.

For years we’ve celebrated characters every bit as much as champions. The game wasn’t built solely on averages and checkout percentages. It was built on personalities capable of filling arenas before they’d even thrown their first dart.

That’s where LIT Darts believes there’s still room to grow. Not by replacing tradition. Not by pretending the PDC has got everything wrong. But by creating another doorway into the sport for people who perhaps wouldn’t usually give it a second glance. It’s a brave idea. But I believe a great one.

Steve Brown understands darts inside out. Calum Best understands entertainment and attracting attention. Whether their partnership proves inspired or optimistic remains to be seen, but neither can be accused of lacking ambition.

Perhaps that’s what makes LIT Darts so intriguing. It’s trying something different. And “different” has always terrified sections of sport. The irony is delicious.

Ask most darts fans what first attracted them to the game and they’ll probably mention the atmosphere, the walk-ons, the characters, the chants, the costumes or the madness. Very few fell in love because Trevor from Accounts once produced a lovely 89 checkout on a damp Tuesday evening in the local working men’s club.

Entertainment has always been part of darts. LIT Darts simply wants to ramp the volume up.

Will it work? Nobody knows. But every major success starts with somebody willing to ‘Give It a Shot’. And, continuing the Bon Jovi lyrical theme, Brown and Best – who sound more like a US TV Cop duo than the brains behind a darts revolution – are already more than halfway there… they’re livin’ on a dream. I know it’s prayer, but that just sounded crap in this context.

Even the names of the competing teams sound exciting. Either that or they’re about to settle their differences with a full-scale Civil War rather than a game of arrows.

The Rebels: Fuelled by swagger, defiance and enough anti-establishment attitude to make punk rock look positively well-behaved.

The Titans: Exactly what they sound like – a powerhouse outfit intent on steamrolling anything that stands in their way.

The Outlaws: Embracing every rogue stereotype imaginable while encouraging supporters to make as much noise as humanly possible.

The Bullshooters: Before rounding things off with the brilliantly named team whose sole objective appears to be peppering trebles quicker than a seagull demolishes chips on Blackpool Promenade.

The rules are equally straightforward.

Forget marathon matches. Rapid-Fire Legs replace the traditional long, multi-set encounters with a condensed, hyper-fast format designed to keep supporters permanently on the edge of their seats.

Then there’s the Crowd-Facing Stage. Rather than walking out and immediately turning their backs to the room, players face the audience head-on during their grand introductions, absorbing every cheer, every boo and every chant before a single dart has even been thrown.

And perhaps the biggest departure from tradition is the No Silence Rule. For decades, darts has demanded near pin-drop silence whenever a player approaches the oche. LIT Darts tears up that script completely, encouraging supporters to cheer, sing, heckle and create an atmosphere that resembles a rock concert far more than a conventional darts tournament. Basically, your average German Euro Tour crowd.

As far as the last one goes, Neil Duff is going to hate it! If your Nan decides to knit during one of his matches at Lakeside, tell her to make sure the needles don’t click, or she’ll be damned to hell by the fiery Irishman. It’ll be Nan’s fault Duff missed eight darts at a double, not his.

The grand unveiling of this new era kicks off very soon at Hangar 61 in Bristol, basically because it’s one of the best darting venues in the country. But more importantly, it only costs the LIT Darts pioneer a tenner in an Uber from his house.

So, the plan is to transform this standard sports venue into an all-out festival. With live celebrity DJs, theatrical walk-ons where players face the crowd, and a heavy emphasis on post-event parties, LIT Darts is drawing in a completely new generation of fans.

By taking the best elements of a rock concert and fusing them with the tension of professional sport, Brown and Best aren’t just changing the rules of the game – they’re getting shut of VAR and doing it all their way.

The rules are specifically tailored to maximise quick-turnaround drama, making precision under intense environmental pressure the ultimate skill. If a player loses focus for even one throw, the rapid format ensures their team pays the price instantly.

It is exactly why Calum Best confidently labels the entire experience as “darts on steroids.” That sentence will certainly have the DRA licking their lips, checking online travel brochures and, if Calum’s best quote is literal, probably looking at the cost of a Caribbean island these days. Many people hoping they’ll all just move there!

Traditional darts can often become a long, drawn-out chess match. LIT Darts strips the game down to its rawest, highest-pressure elements.

Whether it proves to be a revolutionary masterstroke or simply a fascinating experiment, only time will tell. Every new idea is ridiculed before it’s understood, and every successful innovation begins life with somebody insisting it’ll never work. LIT Darts may ultimately transform the sport, or it may simply become a fascinating footnote in its history.

Either way, Brown and Best deserve enormous credit for daring to try.

If the true measure of success is getting the darts world arguing, debating, praising and criticising in equal measure, then they’ve already landed a perfect 180. In a sport built on tradition, perhaps the bravest thing anyone can do is challenge it.

I say, bring it on. Sounds fun.

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Get the sharpest takes in the game. From deep-dive analysis and technical breakdowns, we cover darts with the precision it deserves.

18+

We advocate for responsible play. Visit BeGambleAware.org.